VOLKSWAGEN VANS APPOINT NEW CREATIVE AGENCY

Mark Hopkins, Head of Marketing, Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles has appointed a new London communications agency, adam&eveDDB, to develop its UK national and digital advertising campaigns.
Mark Hopkins, Head of Marketing, Volkswagen Commercial Vehicles said: ‘As you would expect, we regularly review our communications strategy and the agencies that support us, to ensure the brand’s strengths of efficiency, durability and desirability are portrayed in as fresh and effective a way as possible. We are delighted to have appointed adam&eveDDB to support us as we continue our success and growing market share in the UK.’
He continued: ‘The new agency joins us at an exciting time when we are launching more efficient new models with BlueMotion Technology, and which offer better value than ever. Our customers are also now supported by an expanding Aftersales and Fleet team, plus a strong and committed specialist Van Centre network.’

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