The 2011 Isuzu Rodeo range offers UK consumers the perfect blend of rugged ability with performance, comfort with style, and self-assured confidence with truck-like toughness.
Unlike other pickups, the Isuzu Rodeo doesn’t just have bespoke parts, it’s an entirely bespoke vehicle built from the ground up to take on a broad range of challenges in the widest variety of conditions.
Isuzu believes that a pickup isn’t a pickup if it is not equally as good off-road as it is on the tarmac. Thanks to its commercial vehicle DNA and decades of Isuzu expertise, the Rodeo can make the toughest of jobs seem effortless and the inaccessible suddenly isn’t.
In its latest form, the Rodeo line-up presents UK consumers with a choice of eight models, single and double cab body styles, two diesel engines, two- or four-wheel drive and manual or automatic transmissions.
Prices for the 2011 Rodeo line-up range from £12,699 to £22,549 (commercial vehicle on the road), and because of their 1,000 kg-plus payloads, all Rodeos allow a VAT registered company to reclaim the VAT.
A choice of seven exterior colours is offered – with solid white as standard and two metallic and four mica colours available either as a £315 extra cost option (FOC on the two Max LE models).
Originally launched in the UK in November 2003, the Rodeo underwent a substantial upgrade in 2007 with a plush new interior and world-beating new common-rail diesel engine joining the line-up to keep it a highly competitive vehicle in the hotly-contested UK market for ‘lifestyle’ one-tonne pickups.

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